Chapter 6 Social Stigma

Stigma occurs when people associate a risk with a specific people, place, or thing – like a minority population group – and there is no evidence that the risk is greater in that group than in the general population. Stigmatization is especially common in disease outbreaks.

UNICEF guide for preventing and addressing social stigma associated with the coronavirus disease 2019 (COVID-19) is intended to support governments, media and local organizations. The guide was produced by UNICEF, the World Health Organization (WHO) and the International Federation of Red Cross and Red Crescent Societies (IFRC), and last updated in March 2020.

6.1 UNICEF-WHO-IFRC Guide

Use PgUp and PgDn keys or use up and down arrows to read the instructions

6.2 Patience, Prayer, Resilience and Leadership,

Resilience is the ability to withstand and recover from stress. As the economic and business impact of the COVID-19 crisis mounts, leaders in every industry are moving urgently to protect their employees’ health and build their companies’ resilience. Immediate action is critical, but leaders must also embrace a new agenda—one aimed squarely at what comes next, for business and all of society. Now more than ever, business has a crucial role to play in protecting people’s health, bolstering the economy, and developing both practical solutions and game-changing innovations that will shape the recovery and beyond. At BCG, we’re working with companies around the world to manage the impact of the coronavirus on all aspects of the business, with actions ranging from rapid responses to more fundamental, strategic shifts. We’re also helping companies look much further ahead and envision how the crisis will continue to affect the competitive environment and what society will need in the coming months and years. Helping you find healthy ways to cope and stay connected is more important than ever. That is what Resilient Wisconsin offers. In the coming days and weeks, we will be providing you tools and resources for building resilience in all parts of your life. With one starting point for COVID-19 self-care resources and support, we’re making it easier for you to learn how to recognize and deal with stress, invest in self-care, and safely stay connected and care for others during this pandemic. Of course, this is just the first step. While we work toward solutions to the mental health and behavioral health challenges facing all of us, these resources will help support people struggling with the COVID-19 pandemic right now.

You are not alone. We are in this together. As we all adapt to the temporary changes in the way we work and live, go to school, and spend time together, it’s natural to feel stress, worry, and even anger. Maintaining our physical, mental, and emotional well-being in times like these isn’t easy, and it may be even more difficult for some of us. We are resilient, Wisconsin, and we will bounce back from this.

Five tips to feel stronger and more connected during this pandemic Get the three goods. That’s good-for-you foods, a good night’s sleep, and a good amount of exercise every day. Use technology to stay connected to your support system. Reach out to family and friends, colleagues, and community groups in whatever way you can—calls, texts, video chats, and more. Tools to connect with others. Spend time in spaces where COVID-19 is not the focus. Don’t let the pandemic take over what you read, watch, or talk about. And don’t be afraid to ask friends and family to talk about something else. Reduce anxiety by reducing your risk. Staying safer at home. Washing your hands for at least 20 seconds. Covering your nose and mouth when you cough or sneeze. Staying at least 6 feet apart while running essential errands at the store, pharmacy, or gas station. Knowing you’re doing everything you can to stay healthy can help you worry less. Monitor your anxiety levels. Everyone’s reaction to stress is different. Difficulty concentrating or sleeping, irritability, fatigue, and even stomachaches can be normal. But if you find that persistent anxiety is overwhelming your ability to cope with everyday life, or leading to thoughts of self-harm or suicide, reach out for help right away. Text HOPELINE to 741741 or call the Suicide Prevention Hotline at 1-800-273-8255. We can do this. As a state and as a people, Wisconsin is resilient. Being resilient doesn’t mean you won’t experience stress. It just means you have the ability to adapt and bounce back. That’s what we’ve done throughout our history. We have consistently found ways to stay strong and support others through difficult times. Now is no different.